🆚 Lotame vs. Zeotap

Type

Data management platform
Customer data platform

About

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Zeotap CDP is a customer data platform that lets companies integrate, unify, segment, and orchestrate customer data, offering a drag-and-drop interface and prebuilt machine learning models.

It combines deterministic and probabilistic identity matching into one persistent ID per person, applies the ZeoAI layer built on Google Cloud generative AI models for real-time decisioning, and recognizes cookieless identifiers such as Zeotap ID+, ID5, and EUID.

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Headquarters

Columbia, Maryland, United States
Berlin, Germany

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

DMP › Rank #4
Identity Resolution › Rank #3
Identity Resolution › Rank #22
CDP › Rank #41

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 26 times more popular than Zeotap.
Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and the United Kingdom, while Zeotap is more popular in Gibraltar.
United States
Turkey
United Kingdom
Indonesia
Canada
Germany
India
Singapore
Netherlands
Greece

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and entertainment, while Zeotap is more commonly used on auctions and classifieds, and motor vehicles sites.
General News
Business
Entertainment
Marketing/Merchandising
Online Shopping
Finance/Banking
Blogs/Wiki
Education/Reference
Sports
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#283
#628
View more ➝
Name
Rank
#996
#1,076
#7,289
betmgm.com
#11,581
View more ➝

See also

🗃️ About This Data