🆚 Magnite vs. Performax Yield

Type

Advertising technology
Advertising technology

About

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Performax Yield is a Czech-based programmatic monetization platform for publishers that specializes in advertising inventory optimization for websites and mobile applications.

It provides yield management, header bidding integration, custom ad formats, proprietary ad serving technology, real-time reporting, and connections to multiple SSPs and advertising networks to improve advertising revenue and fill rates.

Headquarters

New York, United States
Prague, Czech Republic

Website

Categories

Advertising › Rank #21
Advertising › Rank #149

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 30 times more popular than Performax Yield.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Turkey, while Performax Yield is more popular in the Czech Republic and Serbia.
United States
United Kingdom
Turkey
Germany
France
Canada
Italy
Czech Republic
Japan
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular than Performax Yield in all market segments.
General News
Online Shopping
Blogs/Wiki
Sports
Business
Entertainment
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#430
#2,284
#2,411
#2,843
View more ➝

See also

🗃️ About This Data