🆚 Mailchimp vs. Privy

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Privy.
🌍 Mailchimp is more popular in all countries.

Mailchimp

Privy

Type

Email marketing platform

Marketing automation platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Privy is an email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

It offers customizable email and SMS campaigns with automated flows and audience segmentation, drag-and-drop form builder, performance analytics and A/B testing, and integrates with major e-commerce platforms including Shopify, BigCommerce, Squarespace Commerce, and Wix Commerce.

Headquarters

Atlanta, Georgia, United States

Boston, Massachusetts, United States

Website

mailchimp.com #3,405

privy.com #80,265

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Free version ❌Free 15-day trial

Email
(1,500+ contacts, 250 SMS credits included)$30+/month

SMS$15+/month

Pop-ups & Displays$24+/month