🆚 Mapp vs. Ortto

📈 Mapp is noticeably more popular than Ortto.
🌍 Mapp is more popular in Germany, Italy, and Denmark.
🌎 Ortto is more popular in the United States, Australia, and Canada.

Statistics based on 3.5M+ analyzed websites. About this data

Mapp

Ortto

Type

Customer data platform

About

Mapp Marketing Cloud is a digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

Ortto is a customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system.

It is designed around real-time customer and product-event data, allowing businesses to automate campaigns and customer communication based on actions such as feature usage, trial milestones, abandoned carts, and subscription or billing activity.

Headquarters

London, United Kingdom

Sydney, Australia

Website

mapp.com #70,318

ortto.com #552,009

Pricing

Free version ❌

Essential$36,600+/year

Professional$43,200+/year

Free version ❌Free 14-day trial

Starter
(5K contacts)$199+/month

Professional
(10K contacts)$599/month

Enterprise
(10K contacts)$1,999/month

Popularity

Determined by the number of sites using each technology.

The Mapp CDP is 1.3 times more popular than Ortto.

Total websites

Market share

CDP

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Mapp is more popular in Germany, Italy, and Denmark, while Ortto is more popular in the United States, Australia, and Canada.

Germany

Italy

United States

Australia

Denmark

United Kingdom

Spain

Netherlands

Switzerland

Poland

Awards

⭐ 5th most popular in Denmark in the Marketing Automation category.
⭐ 6th most popular in Germany in the Marketing Automation category.
⭐ 7th most popular in Germany in the CDP category.
⭐ 7th most popular in Italy in the CDP category.
⭐ 7th most popular in Denmark in the CDP category.

⭐ 8th most popular in Australia in the CDP category.
🔥 18th most popular in Australia in the Marketing Automation category.
⬆️ 21st most popular in Australia in the Email Marketing category.
⬆️ 23rd most popular in the United States in the CDP category.
⬆️ 37th most popular in the United States in the Email Marketing category.

Popularity by domain category

Determined by the number of sites in each category.

Mapp is more popular among sites focused on business, education and reference, and online shopping, while Ortto is more commonly used on Internet services, marketing and merchandising, and health sites.

Business

Education/Reference

Online Shopping

Finance/Banking

Internet Services

Marketing/Merchandising

Entertainment

General News

Fashion/Beauty

Public Information

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#505

#1,330

#1,714

#2,128

#3,102

Name

Rank

#17,121

#32,203

#52,355

#59,388

#86,861