🆚 Matomo vs. PayPal Marketing Solutions
- 📈 Matomo is much more popular than PayPal Marketing Solutions.
- 🌍 Matomo is more popular in all countries.
- ⭐ PayPal Marketing Solutions is particularly popular in the United Kingdom and the United States.
MatomoType
About
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
PayPal Marketing Solutions is a suite of marketing and analytics tools from 
PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging.
It provides Shopper Insights with aggregated and anonymized data on visitor behavior, Smart Incentives that display promotional banners like PayPal Credit or fast checkout options to encourage purchases, and is typically integrated via a code snippet or e-commerce plugins.
Headquarters
Pricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
- 🥈 Second most popular in Luxembourg in the Analytics category.
- ⬆️ 30th most popular in the United Kingdom in the Legacy category.
- ⬆️ 42nd most popular in the United Kingdom in the Analytics category.
- ⬆️ 52nd most popular in the United States in the Legacy category.
- ⬆️ 61st most popular in the United States in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.