🆚 Microsoft Advertising vs. Outbrain

Compare technologies based on real-world usage data *

📈 Microsoft Advertising is much more popular than Outbrain.
🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
🌍 Outbrain is more popular in Israel, Seychelles, and Albania.

Type

Advertising technology

About

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.

Headquarters

Redmond, Washington, United States

New York, United States

Website

about.ads.microsoft.com

outbrain.com #38,783

Pricing

Revenue share70%

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 8 times more popular than Outbrain.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Outbrain is more popular in Israel, Seychelles, and Albania.

United States

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Italy

Turkey