🆚 Microsoft Advertising vs. Quantcast

Type

Advertising technology
Web analytics tool

About

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Quantcast is a digital platform specializing in real-time advertising, audience measurement and consent management.

Headquarters

Redmond, Washington, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️Quantcast Measure
Quantcast AdvertiseCustom

Categories

Advertising › Rank #6
Advertising › Rank #11
Analytics › Rank #18

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 3 times more popular than Quantcast.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Quantcast is more popular in Japan, Greece, and Bangladesh.
United States
Japan
United Kingdom
Germany
France
Netherlands
Australia
Canada
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular among sites focused on online shopping, business, and marketing and merchandising, while Quantcast is more commonly used on blogs and wiki, and entertainment sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Blogs/Wiki
Travel
Internet Services
Finance/Banking
General News
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

🗃️ About This Data