🆚 Microsoft Advertising vs. Setupad
- 📈 Microsoft Advertising is much more popular than Setupad.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Setupad is more popular in Lithuania, Latvia, and Armenia.
Type
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
Setupad is ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.
It offers hybrid header bidding with both client-side and server-side Prebid integrations, supports Google Ad Manager and AdSense setups, and provides access to more than 30 premium supply-side platforms, including Google Open Bidding and Amazon Transparent Ad Marketplace.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in Germany in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- ⭐ 5th most popular in Lithuania in the Advertising category.
- ⭐ 8th most popular in Latvia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

Amazon Advertising