🆚 Microsoft Invest vs. Simpli.fi
- 📈 Microsoft Invest is twice as popular as Simpli.fi.
- 🌍 Microsoft Invest is more popular in the United Kingdom, Germany, and France.
- 🌎 Simpli.fi is more popular in the United States, Canada, and Bermuda.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.
Simpli.fi is a programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.
Headquarters
Redmond, Washington, United States
Fort Worth, Texas, United States
Pricing
Free version ❌
$10,000+/month
Categories
Popularity
Determined by the number of sites using each technology.
Microsoft Invest advertising technology is 1.9 times more popular than Simpli.fi.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United Kingdom, Germany, and France, while Simpli.fi is more popular in the United States, Canada, and Bermuda.
United States
United Kingdom
Germany
France
Canada
Turkey
Australia
Spain
Netherlands
Italy
Awards
- ⭐ 8th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in Turkey in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- 🥇 Most popular in the United States in the DMP category.
- 🥇 Most popular in Canada in the DMP category.
- ⭐ 10th most popular in the United States in the Advertising category.
- ⭐ 10th most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on business, marketing and merchandising, and general news, while Simpli.fi is more commonly used on education and reference, non-profit, advocacy and NGO, and recreation and hobbies sites.
Business
Marketing/Merchandising
General News
Online Shopping
Education/Reference
Finance/Banking
Health
Blogs/Wiki
Entertainment
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

Magnite
Nexxen
MediaMath