🆚 Nielsen vs. OnAudience
- 📈 Nielsen is much more popular than OnAudience.
- 🌎 Nielsen is more popular in the United States, Italy, and Germany.
- 🌍 OnAudience is more popular in India.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Data management platform
Data management platform
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
OnAudience empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions.
Headquarters
New York, United States
London, United Kingdom
Pricing
Free version ❌
Custom
Free version ❌
$500+/month
Categories
Popularity
Determined by the number of sites using each technology.
The Nielsen DMP is 33 times more popular than OnAudience.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nielsen is more popular in the United States, Italy, and Germany, while OnAudience is more popular in India.
United States
Italy
Germany
Australia
United Kingdom
New Zealand
Russia
Spain
France
Canada
Awards
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nielsen is more popular than OnAudience in all market segments.
General News
Entertainment
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Sports
Finance/Banking
Real Estate
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Audience Manager
Lotame
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.