🆚 oEmbed vs. SearchAction

Compare technologies based on real-world usage data *

📈 oEmbed is as popular as SearchAction.
🌎 oEmbed is more popular in the United States, the United Kingdom, and Germany.
🌍 SearchAction is more popular in France, India, and Poland.

oEmbed

SearchAction

Type

Semantic markup technology

About

oEmbed is a format for allowing an embedded representation of a URL on third party sites.

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Headquarters

Cambridge, Massachusetts, United States

Website

oembed.com #4,020,364

schema.org/SearchAction #99,288

Popularity

Determined by the number of sites using each technology.

OEmbed semantic markup technology is as popular as SearchAction.

Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

oEmbed is more popular in the United States, the United Kingdom, and Germany, while SearchAction is more popular in France, India, and Poland.

United States

United Kingdom

Germany

France

Spain

Italy

Australia

Netherlands

Japan

Canada

Awards

🥈 Second most popular in Uganda in the Semantic Markup category.
🥈 Second most popular in El Salvador in the Semantic Markup category.
🥈 Second most popular in Zimbabwe in the Semantic Markup category.
🥈 Second most popular in Jamaica in the Semantic Markup category.
🥈 Second most popular in Zambia in the Semantic Markup category.

⭐ 4th most popular in Vietnam in the Standards category.
⭐ 4th most popular in Ukraine in the Standards category.
⭐ 4th most popular in Belarus in the Standards category.
⭐ 4th most popular in Monaco in the Standards category.
⭐ 5th most popular in France in the Standards category.

Popularity by domain category

Determined by the number of sites in each category.

oEmbed is more popular among sites focused on education and reference, non-profit, advocacy and NGO, and art, culture and heritage, while SearchAction is more commonly used on business, marketing and merchandising, and blogs and wiki sites.

Business

Marketing/Merchandising

Blogs/Wiki

Online Shopping

Education/Reference

Internet Services

Travel

Entertainment

Health

Non-Profit/Advocacy/NGO