🆚 Permutive vs. Wider Planet
- 📈 Permutive is noticeably more popular than Wider Planet.
- 🌎 Permutive is more popular in the United Kingdom, the United States, and Spain.
- 🌍 Wider Planet is more popular in Korea and Japan.
Statistics based on 3.3M+ analyzed websites. About this data
PermutiveType
Data management platform
Data management platform
About
Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.
It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.
Wider Planet is a Korean DMP that collects and analyzes holistic behavioral data of target customers.
Headquarters
London, United Kingdom
Seoul, Korea
Pricing
Depends on volume
Popularity
Determined by the number of sites using each technology.
The Permutive DMP is 1.6 times more popular than Wider Planet.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Permutive is more popular in the United Kingdom, the United States, and Spain, while Wider Planet is more popular in Korea and Japan.
Korea
United Kingdom
United States
Spain
Canada
Ireland
Germany
Japan
France
Italy
Awards
- 🥈 Second most popular in Ireland in the DMP category.
- 🥉 Third most popular in the United Kingdom in the DMP category.
- 🥉 Third most popular in Spain in the DMP category.
- 🥉 Third most popular in Canada in the DMP category.
- 🥇 Most popular in Korea in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Permutive is more popular among sites focused on sports, general news, and entertainment, while Wider Planet is more commonly used on online shopping sites.
Sports
General News
Entertainment
Blogs/Wiki
Online Shopping
Business
Marketing/Merchandising
Forum/Bulletin Boards
Recreation/Hobbies
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Audience Manager
Lotame
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.