🆚 Nielsen vs. Wider Planet
- 📈 Nielsen is slightly more popular than Wider Planet.
- 🌎 Nielsen is more popular in the United States, Italy, and Germany.
- 🌍 Wider Planet is more popular in Korea and Japan.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Data management platform
Data management platform
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Wider Planet is a Korean DMP that collects and analyzes holistic behavioral data of target customers.
Headquarters
New York, United States
Seoul, Korea
Pricing
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
The Nielsen DMP is 1.2 times more popular than Wider Planet.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nielsen is more popular in the United States, Italy, and Germany, while Wider Planet is more popular in Korea and Japan.
Korea
United States
Italy
Germany
Australia
United Kingdom
New Zealand
Russia
Spain
France
Awards
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- 🥇 Most popular in Korea in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nielsen is more popular among sites focused on general news, entertainment, and business, while Wider Planet is more commonly used on online shopping and fashion and beauty sites.
General News
Online Shopping
Entertainment
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Sports
Finance/Banking
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
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Technologies with similar characteristics.
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Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.