🆚 Lotame vs. Wider Planet
- 📈 Lotame is three times more popular than Wider Planet.
- 🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Wider Planet is more popular in Korea and Japan.
Statistics based on 3.3M+ analyzed websites. About this data
LotameType
Data management platform
Data management platform
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Wider Planet is a Korean DMP that collects and analyzes holistic behavioral data of target customers.
Headquarters
Columbia, Maryland, United States
Seoul, Korea
Pricing
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 3 times more popular than Wider Planet.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and the United Kingdom, while Wider Planet is more popular in Korea and Japan.
United States
Korea
Turkey
United Kingdom
Indonesia
Canada
Singapore
Germany
India
Australia
Awards
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥇 Most popular in Korea in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and entertainment, while Wider Planet is more commonly used on online shopping sites.
General News
Business
Online Shopping
Entertainment
Finance/Banking
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Fashion/Beauty
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Audience Manager
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.