🆚 Pinterest Analytics vs. X Pixel

Type

Ad tracking tool
Ad tracking tool

About

Pinterest Analytics is a performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.

It provides metrics such as impressions, saves, engagements, Pin clicks, outbound clicks, and video views, along with dashboards highlighting top Pins and boards over recent periods.

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X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

San Francisco, California, United States
Bastrop, Texas, United States

Website

Categories

Ad Tracking › Rank #3
Ad Tracking › Rank #7

Popularity

Determined by the number of sites using each technology.

The Pinterest Analytics ad tracking tool is 6 times more popular than X Pixel.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Pinterest Analytics is more popular in the United States, the United Kingdom, and Germany, while X Pixel is more popular in Saudi Arabia, Ecuador, and Bahrain.
United States
United Kingdom
Germany
India
France
Japan
Netherlands
Brazil
Australia
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Pinterest Analytics is more popular among sites focused on online shopping, blogs and wiki, and business, while X Pixel is more commonly used on finance and banking, and sports sites.
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Internet Services
Fashion/Beauty
Travel
Entertainment
Education/Reference
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
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Name
Rank
#12
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See also

🗃️ About This Data