🆚 Product Ontology vs. SearchAction
- 📈 SearchAction is much more popular than Product Ontology.
- 🌍 SearchAction is more popular in all countries.
Type
About
The Product Types Ontology is an e-commerce classification vocabulary that provides standardized definitions for product and service types used in structured data markup.
It contains around 300,000 product and service type definitions organized in a hierarchical taxonomy, extends the Schema.org and
GoodRelations vocabularies, and enables merchants and marketplaces to describe product semantics more precisely for search engines, catalogs, and commerce applications.
SearchAction is a structured data type from Schema.org that describes a website's search capability.
Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 11st most popular in the United States in the Semantic Markup category.
- 🔥 11st most popular in Australia in the Semantic Markup category.
- 🔥 12nd most popular in Canada in the Semantic Markup category.
- ⭐ 4th most popular in Vietnam in the Standards category.
- ⭐ 4th most popular in Iran in the Standards category.
- ⭐ 4th most popular in Ukraine in the Standards category.
- ⭐ 4th most popular in Curacao in the Semantic Markup category.
- ⭐ 4th most popular in Curacao in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
SearchAction

