Product Ontology
The Product Types Ontology is an e-commerce classification vocabulary that provides standardized definitions for product and service types used in structured data markup.
It contains around 300,000 product and service type definitions organized in a hierarchical taxonomy, extends the Schema.org and 
GoodRelations vocabularies, and enables merchants and marketplaces to describe product semantics more precisely for search engines, catalogs, and commerce applications.
According to our data, Product Ontology ranks 12th among the semantic markup technologies we track.
It has 0.08% of the semantic markup market share and is present on 0.05% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Semantic Markup
- Rank: 12
- Market share: 0.08%
🏆 Product Ontology Awards
- 🔥 11st most popular in the United States in the Semantic Markup category.
- 🔥 11st most popular in Australia in the Semantic Markup category.
- 🔥 11st most popular in Denmark in the Semantic Markup category.
- 🔥 12nd most popular in the United Kingdom in the Semantic Markup category.
- 🔥 12nd most popular in Canada in the Semantic Markup category.
- 🔥 12nd most popular in Vietnam in the Semantic Markup category.
⚡ Sites Using Product Ontology
We have data on 1,890 websites that use Product Ontology semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using Product Ontology is proton.me.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,267 | Switzerland | English | |
| 2 | #5,486 | Switzerland | English | |
| 3 | #7,550 | India | American English | |
| 4 | #12,418 | United Kingdom | English | |
| 5 | #17,768 | American English | ||
| 6 | #18,005 | United Kingdom | English | |
| 7 | #19,323 | United States | English | |
| 8 | #24,121 | United States | English | |
| 9 | #26,291 | Jordan | Arabic | |
| 10 | #32,251 | New Zealand | English | |
| 11 | #35,519 | Australia | Australian English | |
| 12 | #42,754 | United States | American English | |
| 13 | #44,426 | Vietnam | Vietnamese | |
| 14 | #49,743 | United States | English | |
| 15 | #52,422 | United States | English | |
| 16 | #58,179 | United States | English | |
| 17 | #61,096 | Australia | English | |
| 18 | #63,791 | United States | American English | |
| 19 | #63,931 | Indonesia | American English | |
| 20 | #63,991 | United States | American English |
📈 Usage Statistics
Most of the sites that use Product Ontology:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Product Ontology are from the United States, Australia, and the United Kingdom.
- United States 64.3%
- Australia 9.7%
- United Kingdom 5.9%
- Canada 3.9%
- Vietnam 2.4%
- Germany 2.3%
- Denmark 1.8%
- Spain 0.9%
- India 0.8%
- Other 8%
Most Product Ontology users speak English.
- English 88.5%
- Vietnamese 2.5%
- German 2.2%
- Danish 1.6%
- Spanish 1.3%
- French 0.8%
- Italian 0.5%
- Dutch 0.5%
- Chinese 0.3%
- Other 1.8%
Product Ontology semantic markup technology is especially popular on .com and .com.au top-level domains.
- .com 69.7%
- .com.au 8.4%
- .co.uk 3.2%
- .net 3%
- .org 2.3%
- .ca 1.9%
- .de 1.7%
- .dk 1.5%
- .vn 0.6%
- Other 7.7%
The primary market segments for websites utilizing Product Ontology include marketing and merchandising, health, and business.
- Marketing/Merchandising 23.9%
- Health 17.7%
- Business 17.5%
- Internet Services 7.9%
- Online Shopping 5.6%
- Real Estate 5.4%
- Travel 4%
- Finance/Banking 2.8%
- Education/Reference 2.6%
- Other 12.6%
🕵️ Similar Technologies
These are some of the best Product Ontology alternatives.
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💬 Frequently Asked Questions
Where is Product Ontology's headquarters?
Product Ontology is located in Neubiberg, Germany.
Which country uses Product Ontology the most?
The majority of Product Ontology users are from the United States.
Who uses Product Ontology?
According to our data, Product Ontology is used on over a thousand sites, including such established ones as proton.me,
protonvpn.com, and
tiwariacademy.com.
Do academic institutions use Product Ontology?
Yes. The most prominent of these is umc.edu. In total, we know of 9 academic websites in the United States that use Product Ontology.
What are the alternatives to Product Ontology?
Alternatives and possible competitors to Product Ontology may include GoodRelations, Microdata, and 
Open Graph.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.