Product Ontology
The Product Types Ontology is an e-commerce classification vocabulary that provides standardized definitions for product and service types used in structured data markup.
It contains around 300,000 product and service type definitions organized in a hierarchical taxonomy, extends the Schema.org and 
GoodRelations vocabularies, and enables merchants and marketplaces to describe product semantics more precisely for search engines, catalogs, and commerce applications.
According to our data, Product Ontology is the 9th most popular semantic markup format on the web.
It is present on 0.05% of all websites.
It is especially popular in the United States, appearing on 0.2% of all websites in the country.
- 🏠 Website
📊 Rankings and Market Share
- Semantic Markup
- Rank: 9
- Market share: 0.09%
🏆 Product Ontology Awards
- ⭐ 8th most popular in the United States in the Semantic Markup category.
- ⭐ 8th most popular in Australia in the Semantic Markup category.
- ⭐ 9th most popular in Canada in the Semantic Markup category.
⚡ Sites Using Product Ontology
We have data on 2,098 websites that use the Product Ontology semantic markup format. Here is a list of some of the top ranked ones.
The highest rated site using Product Ontology is proton.me.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,732 | Switzerland | English | |
| 2 | #7,146 | Switzerland | English | |
| 3 | #8,376 | United Kingdom | English | |
| 4 | #11,356 | United States | English | |
| 5 | #12,522 | United States | English | |
| 6 | #15,908 | United Kingdom | English | |
| 7 | #18,081 | India | American English | |
| 8 | #20,265 | United States | English | |
| 9 | #23,122 | United States | English | |
| 10 | #26,380 | Czech Republic | Czech | |
| 11 | #29,024 | Jordan | Arabic | |
| 12 | #35,893 | Jordan | Arabic | |
| 13 | #49,468 | American English | ||
| 14 | #53,139 | United Kingdom | English | |
| 15 | #55,334 | United Kingdom | British English | |
| 16 | #56,843 | United States | English | |
| 17 | #59,341 | United States | English | |
| 18 | #61,137 | American English | ||
| 19 | #61,507 | Singapore | English | |
| 20 | #61,629 | United States | American English |
📈 Usage Statistics
Most of the sites that use Product Ontology:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Product Ontology are from the United States, Australia, and the United Kingdom.
- United States 66.5%
- Australia 7.9%
- United Kingdom 5.3%
- Canada 4.1%
- Vietnam 2.4%
- Germany 2.2%
- Denmark 1.4%
- France 0.8%
- India 0.8%
- Other 8.6%
Most Product Ontology users speak English.
- English 88.5%
- Vietnamese 2.5%
- German 2.3%
- Spanish 1.3%
- Danish 1.3%
- French 1%
- Italian 0.5%
- Dutch 0.5%
- Romanian 0.2%
- Other 1.9%
The Product Ontology semantic markup format is especially popular on .com and .com.au top-level domains.
- .com 70.7%
- .com.au 7%
- .co.uk 3%
- .net 2.9%
- .org 2.7%
- .ca 1.9%
- .de 1.8%
- .dk 1.2%
- .vn 0.7%
- Other 8.1%
The primary market segments for websites utilizing Product Ontology include marketing and merchandising, health, and business.
- Marketing/Merchandising 23.1%
- Health 20.3%
- Business 17.5%
- Internet Services 7.4%
- Online Shopping 5.2%
- Real Estate 4.9%
- Finance/Banking 2.9%
- Software/Hardware 2.9%
- Education/Reference 2.7%
- Other 13.1%
🕵️ Similar Technologies
These are some of the best Product Ontology alternatives.
🆚 Compare Alternatives
Compare Product Ontology to…
💬 Frequently Asked Questions
Where is Product Ontology from?
Product Ontology is from Neubiberg, Germany.
Which country uses Product Ontology the most?
The majority of Product Ontology users are from the United States.
Who uses Product Ontology?
According to our data, Product Ontology is used on thousands of sites, including such established ones as proton.me,
protonvpn.com, and
easyfundraising.org.uk.
Do academic institutions use Product Ontology?
Yes. The most prominent of these is umc.edu. In total, we know of 9 academic websites in the United States that use Product Ontology.
What are the alternatives to Product Ontology?
Alternatives and possible competitors to Product Ontology may include GoodRelations, Microdata, and 
Open Graph.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.