🆚 Microdata vs. Product Ontology
- 📈 Microdata is much more popular than Product Ontology.
- 🌍 Microdata is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Semantic markup technology
Semantic markup technology
About
Microdata is an 
HTML specification that is used to nest metadata within a document, in parallel with the existing content.
The Product Types Ontology provides 300,000 definitions for types of product or services that extend the schema.org and GoodRelations standards for e-commerce markup.
Headquarters
Cambridge, Massachusetts, United States
html.spec.whatwg.orgCategories
Semantic Markup › Rank #7
Semantic Markup › Rank #12
Popularity
Determined by the number of sites using each technology.
Microdata semantic markup technology is 277 times more popular than Product Ontology.
Total websites
Market share
Semantic Markup
Popularity by country
Determined by the number of sites detected from each country.
Microdata is more popular than Product Ontology in all countries.
United States
Germany
United Kingdom
France
Spain
Russia
Japan
Italy
Netherlands
Australia
Awards
- ⭐ 4th most popular in Russia in the Semantic Markup category.
- ⭐ 4th most popular in Korea in the Semantic Markup category.
- ⭐ 4th most popular in Belarus in the Semantic Markup category.
- ⭐ 4th most popular in Cape Verde in the Semantic Markup category.
- ⭐ 5th most popular in China in the Semantic Markup category.
- 🔥 11st most popular in the United States in the Semantic Markup category.
- 🔥 11st most popular in Australia in the Semantic Markup category.
- 🔥 11st most popular in Denmark in the Semantic Markup category.
- 🔥 12nd most popular in the United Kingdom in the Semantic Markup category.
- 🔥 12nd most popular in Canada in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Microdata is more popular than Product Ontology in all market segments.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
oEmbed🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.