🆚 Shopee vs. Wildberries

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Shopee is a Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.

It supports consumer-to-consumer and business-to-consumer sales, in-app payments via ShopeePay, integrated logistics with cross-border shipping, buyer protection and escrow-style payments, and localized storefronts adapted to multiple regional markets.

Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.

It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.

Headquarters

Singapore
Moscow, Russia

Website

Categories

Marketplaces › Rank #7
Marketplaces › Rank #32

Popularity

Determined by the number of sites using each technology.

The Shopee marketplace is 5 times more popular than Wildberries.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Shopee is more popular in Vietnam, Indonesia, and Thailand, while Wildberries is more popular in Russia, Belarus, and Ukraine.
Vietnam
Indonesia
Russia
Thailand
Taiwan
Malaysia
Singapore
Brazil
Philippines
United States

Awards

Popularity by domain category

Determined by the number of sites in each category.

Shopee is more popular among sites focused on online shopping, business, and marketing and merchandising, while Wildberries is more commonly used on fashion and beauty, and recreation and hobbies sites.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Fashion/Beauty
Software/Hardware
Internet Services
Entertainment
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,102
#1,241
View more ➝
Name
Rank
#20,209
#22,929
#24,553
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.