🆚 Site Kit vs. Yoast SEO

Compare technologies based on real-world usage data *

📈 Yoast SEO is three times more popular than Site Kit.
🌎 Yoast SEO is more popular in the United States, the United Kingdom, and Germany.
🌍 Site Kit is more popular in Japan, Ghana, and Ethiopia.

Site Kit

Yoast SEO

Type

WordPress plugin

Search engine optimization tool

About

Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

Yoast SEO is a popular search engine optimization WordPress plugin that optimizes meta tags, adds canonical URLs, generates XML sitemaps, provides detailed SEO analysis and many other SEO improvements.

Headquarters

Mountain View, California, United States

Wijchen, Netherlands

Website

sitekit.withgoogle.com

yoast.com #100,123

Pricing

Free ✔️Open source

Free version ✔️

Premium$99/year

Popularity

Determined by the number of sites using each technology.

The Yoast SEO tool is 3 times more popular than Site Kit.

Total websites

Market share

WordPress Plugins

Popularity by country

Determined by the number of sites detected from each country.

Yoast SEO is more popular in the United States, the United Kingdom, and Germany, while Site Kit is more popular in Japan, Ghana, and Ethiopia.

United States

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

Brazil

Canada

Awards

🥉 Third most popular in Indonesia in the WordPress Plugins category.
🥉 Third most popular in Guatemala in the WordPress Plugins category.
🥉 Third most popular in Ghana in the WordPress Plugins category.
🥉 Third most popular in Ethiopia in the WordPress Plugins category.
🥉 Third most popular in Congo in the WordPress Plugins category.

🥇 Most popular in the United States in the SEO category.
🥇 Most popular in the United States in the WordPress Plugins category.
🥇 Most popular in the United Kingdom in the SEO category.
🥇 Most popular in the United Kingdom in the WordPress Plugins category.
🥇 Most popular in Germany in the SEO category.

Popularity by domain category

Determined by the number of sites in each category.

Yoast SEO is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Site Kit is more commonly used on sports, restaurants, and fashion and beauty sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Travel

Entertainment

Online Shopping

Health

Non-Profit/Advocacy/NGO