🆚 Statcounter vs. VWO

Compare technologies based on real-world usage data *

📈 Statcounter is slightly more popular than VWO.
🌎 Statcounter is more popular in the United States, the United Kingdom, and Canada.
🌍 VWO is more popular in the Netherlands, Germany, and Australia.

Statcounter

VWO

Type

Web analytics tool

About

Statcounter is a real-time web analytics service that tracks and reports on website visitor activity and behavior.

It provides a live visitor feed showing individual navigation paths and system details, traffic source and location breakdowns, a visitor map, and session replay and heatmaps on paid plans.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Dublin, Ireland

Delhi, India

Website

statcounter.com #2,586

vwo.com #54,660

Pricing

Free version ✔️500 most recent pageviews only, no heatmaps or session replays

Premium100K+ pageviews$9+/month
100K+ pageviews, 1K+ session replays$18+/month

Premium Plus (+ heatmaps)100K+ pageviews$19+/month
100K+ pageviews, 1K+ session replays$28+/month

Free version ❌Free 30-day trial

VWO Insights$2,064+/year

VWO Testing$4,068+/year

VWO Personalize$3,828+/year

Popularity

Determined by the number of sites using each technology.

The Statcounter web analytics tool is 1.4 times more popular than VWO.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Statcounter is more popular in the United States, the United Kingdom, and Canada, while VWO is more popular in the Netherlands, Germany, and Australia.

United States

United Kingdom

Netherlands

Germany

Canada

Australia

India

Brazil

Spain

France

Awards

⭐ 7th most popular in Romania in the Analytics category.
⭐ 8th most popular in India in the Analytics category.
⭐ 8th most popular in Pakistan in the Analytics category.
⭐ 9th most popular in Canada in the Analytics category.
⭐ 9th most popular in Brazil in the Analytics category.

🥇 Most popular in the United States in the Feature Management category.
🥇 Most popular in the United Kingdom in the Feature Management category.
🥇 Most popular in the United Kingdom in the A/B Testing category.
🥇 Most popular in the Netherlands in the Feature Management category.
🥇 Most popular in the Netherlands in the A/B Testing category.

Popularity by domain category

Determined by the number of sites in each category.

Statcounter is more popular among sites focused on blogs and wiki, entertainment, and general news, while VWO is more commonly used on business, marketing and merchandising, and online shopping sites.

Business

Marketing/Merchandising

Online Shopping

Education/Reference

Internet Services

Blogs/Wiki

Software/Hardware

Entertainment

Health

Travel