⚡ CRM in Bulgaria

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, customer relationship management systems are used on 2% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Bulgaria in 2026, based on market share.

The most popular is Zendesk, which dominates the market with an overwhelming 70.9% share.
It is followed by Brevo with 12.2% and Salesforce with 5.1%.

Zendesk 70.9%
Brevo 12.2%
Salesforce 5.1%
Bitrix24 3.1%
HubSpot CRM 2.8%
Odoo 2%
ActiveCampaign 1.2%
Daktela 1.2%
Zoho CRM 0.8%
Groove.cm 0.8%
Freshsales 0.4%
Pega 0.4%
HighLevel 0.4%
Edrone 0.4%

🚀 Highlights

Here is a list of the top systems that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
3. Salesforce ^(-2)
4. Bitrix24 ^(-2)
6. Odoo ^(-2)
8. Daktela ^(-23)
9. Zoho CRM ^(-1)
10. Groove.cm ^(-19)
11. Freshsales ^(-9)
12. Pega ^(-10)
14. Edrone ^(-3)

✨ Best CRM Systems

Below is a more detailed list of 15 CRM systems used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	70.9%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	12.2%
3	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	5.1%
4	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	3.1%
5	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	2.8%
6	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	2%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.2%
8	Daktela Prague, Czech Republic A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module. €30+/user/month	1.2%
9	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	0.8%
10	Groove.cm Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools. $42/month	0.8%
11	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.4%
12	Pega Waltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement. $100+/user/month	0.4%
13	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
14	Edrone Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes. $$$	0.4%
15	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.4%

👉 See Also

🌎 CRM in other countries

Data is based on the analysis of 12,911 websites from Bulgaria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.