⚡ CRM in Brazil

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.9% of websites from Brazil.

⭐ Most Popular in 2025

The following chart shows the top CRM systems in Brazil in 2025, based on market share.

The most popular is Zendesk with an impressive share of 30.2%, followed by ActiveCampaign with 23.7% and Salesforce with 8%.

Zendesk 30.2%
ActiveCampaign 23.7%
Salesforce 8%
HubSpot CRM 6.5%
ImobiBrasil 6.1%
Brevo 4.7%
Tecimob 4.7%
Pipedrive 4.1%
Edrone 3.8%
Keap 2.2%
Microsoft Dynamics 365 2.2%
Kommo 1.7%
Zoho CRM 1%
Bitrix24 0.9%
Other 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. ActiveCampaign ^(-1)
3. Salesforce ^(-2)
5. ImobiBrasil ^(-39)
7. Tecimob ^(-43)
8. Pipedrive ^(-7)
9. Edrone ^(-10)
12. Kommo ^(-24)
18. Agile CRM ^(-7)
20. Zoko ^(-33)
22. GA Connector ^(-18)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 25 CRM systems used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	ZendeskSan Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.	30.2%
2	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	23.7%
3	SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.	8%
4	HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.	6.5%
5	ImobiBrasilPresidente Prudente, São Paulo, Brazil A Brazilian real-estate platform that combines website building with CRM capabilities, including sales funnels, contract generation, and integrations with WhatsApp and major real estate portals.	6.1%
6	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	4.7%
7	TecimobTubarão, Santa Catarina, Brazil A Brazilian website builder platform for real estate agents and brokers that provides a built-in CRM, a mobile application, and WhatsApp customer service tools.	4.7%
8	PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.	4.1%
9	EdroneKrakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.	3.8%
10	KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.	2.2%
11	Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.	2.2%
12	KommoSan Francisco, California, United States A sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals.	1.7%
13	Zoho CRMChennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.	1%
14	Bitrix24Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.	0.9%
15	VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.	0.9%
16	KustomerShort Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.	0.7%
17	OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.	0.5%
18	Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.	0.2%
19	FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.	0.1%
20	ZokoBengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support.	0.1%
21	ToastBoston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system.	0.1%
22	GA ConnectorWarsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others.	0.1%
23	PegaWaltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.	0.1%
24	GistNewark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.	0.1%
25	HoneyBookSan Francisco, California, United States A clientflow management platform with workflow automation, scheduling, invoicing, and payment processing.	0.1%

👉 See Also

🔗 Links
- Customer relationship management
👨‍👩‍👦‍👦 Community
- Reddit

Data is based on the analysis of 45,600 websites from Brazil.
Statistics were last calculated on November 1, 2025.
For details, see our methodology and disclaimer.