⚡ CRM in Italy

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.6% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top CRM systems in Italy in 2025, based on market share.

The most popular is Brevo with an impressive share of 38.6%, followed by Zendesk with 18.9% and ActiveCampaign with 18.2%.

Brevo 38.6%
Zendesk 18.9%
ActiveCampaign 18.2%
Salesforce 8.3%
HubSpot CRM 6.7%
Microsoft Dynamics 365 4%
Odoo 1.6%
Keap 1.1%
Vcita 1%
Zoho CRM 0.9%
Bitrix24 0.7%
Pipedrive 0.4%
Kustomer 0.3%
Pega 0.2%
Gist 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Brevo ^(-3)
4. Salesforce ^(-1)
6. Microsoft Dynamics 365 ^(-2)
7. Odoo ^(-3)
8. Keap ^(-1)
9. Vcita ^(-3)
10. Zoho CRM ^(-1)
12. Pipedrive ^(-3)
13. Kustomer ^(-4)
15. Gist ^(-12)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 25 CRM systems used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	38.6%
2	ZendeskSan Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.	18.9%
3	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	18.2%
4	SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.	8.3%
5	HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.	6.7%
6	Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.	4%
7	OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.	1.6%
8	KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.	1.1%
9	VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.	1%
10	Zoho CRMChennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.	0.9%
11	Bitrix24Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.	0.7%
12	PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.	0.4%
13	KustomerShort Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.	0.3%
14	PegaWaltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.	0.2%
15	GistNewark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.	0.2%
16	FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.	0.2%
17	Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.	0.2%
18	SalesflareAntwerpen, Belgium A simple yet powerful CRM for small and medium sized businesses selling B2B.	0.2%
19	CapsuleManchester, United Kingdom A cloud-based CRM platform that offers contact management, task tracking, sales pipeline oversight, opportunity management, and sales analytics.	0.2%
20	User.comHem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools.	0.09%
21	ToastBoston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system.	0.09%
22	Zoho CRM PlusChennai, India A CRM bundle that combines products for managing sales automation, marketing, project management, social media, and help desk.	0.09%
23	KommoSan Francisco, California, United States A sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals.	0.09%
24	LeadSquaredBengaluru, India A sales automation platform that includes lead management, CRM and email marketing tools.	0.09%
25	ZenchefParis, France A restaurant management software handling reservations, payments, and loyalty cards.	0.09%

👉 See Also

🔗 Links
- Customer relationship management
👨‍👩‍👦‍👦 Community
- Reddit

Data is based on the analysis of 67,448 websites from Italy.
Statistics were last calculated on November 6, 2025.
For details, see our methodology and disclaimer.