⚡ CRM in Italy
Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.
Italy is a Southern European country with a population of around 59 million people.
According to our data, customer relationship management systems are used on 2.4% of websites from Italy.
⭐ Most Popular in 2026
The following chart shows the top CRM systems in Italy in 2026, based on market share.
The most popular is Brevo with an impressive share of 36.9%, followed by
Zendesk with 29.4% and
ActiveCampaign with 11.1%.
🚀 Highlights
Here is a list of the top systems that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Brevo (-2)
- 3.
ActiveCampaign (-1) - 4.
Salesforce (-1)
- 6.
Microsoft Dynamics 365 (-3)
- 7.
Odoo (-1)
- 8.
Vcita (-5)
- 9.
Zoho CRM (-1)
- 10.
Keap (-2)
- 12.
Pipedrive (-2)
- 13.
Zoko (-17)
✨ Best CRM Systems
Below is a more detailed list of the top 25 of the 32 CRM systems used on sites from Italy, ranked by their market share.
👉 See Also
- 🌎 CRM in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Zoho CRM Plus