⚡ CRM in Italy

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Italy is a Southern European country with a population of around 59 million people.

According to our data, customer relationship management systems are used on 2.4% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Italy in 2026, based on market share.

The most popular is Brevo with an impressive share of 36.9%, followed by Zendesk with 29.4% and ActiveCampaign with 11.1%.

🚀 Highlights

Here is a list of the top systems that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 32 CRM systems used on sites from Italy, ranked by their market share.

RankNameMarket share
1
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
2
Zendesk
San Francisco, California, United States

A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.

$19+/agent/month
3
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
4
Salesforce
San Francisco, California, United States

A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.

$25+/user/month
5
HubSpot CRM
Cambridge, Massachusetts, United States

An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.

Free$45+/month
6
Microsoft Dynamics 365
Redmond, Washington, United States

A cloud-based suite of CRM and ERP business applications offered by Microsoft.

$65+/user/month
7
Odoo
Grand Rosière, Belgium

An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management.

FreeOpen source
8
Vcita
Bellevue, Washington, United States

A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.

$35+/month
9
Zoho CRM
Chennai, India

A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.

$20+/user/month
10
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month
11
Bitrix24
Kaliningrad, Russia

A Russian multi-component collaboration, automation, sales and marketing software platform.

Free$61+/month
12
Pipedrive
New York, United States

A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow.

$24+/seat/month
13
Zoko
Bengaluru, India

A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support.

$39.99+/month
14
Gist
Newark, Delaware, United States

A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.

Free$29+/month
15
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
16
Freshsales
San Mateo, California, United States

A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance.

Free$11+/user/month
17
Salesflare
Antwerpen, Belgium

A simple yet powerful CRM for small and medium sized businesses selling B2B.

$35+/user/month
18
Kustomer
Short Hills, New Jersey, United States

An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.

$89+/user/month
19
Pega
Waltham, Massachusetts, United States

A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.

$100+/user/month
20
Capsule
Manchester, United Kingdom

A cloud-based CRM platform that offers contact management, task tracking, sales pipeline oversight, opportunity management, and sales analytics.

Free£17+/user/month
21
Zoho CRM Plus
Chennai, India

A CRM bundle that combines products for managing sales automation, marketing, project management, social media, and help desk.

$69/user/month
22
Edrone
Krakow, Poland

A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.

$$$
23
CiviCRM
San Francisco, California, United States

A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

FreeOpen source
24
Leadhub
Prague, Czech Republic

A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates.

Free259 CZK+/month
25
Daktela
Prague, Czech Republic

A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module.

€30+/user/month

👉 See Also

Data is based on the analysis of 87,890 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.