β‘ CRM in Sweden
Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.
According to our data, customer relationship management systems are used on 1.4% of websites from Sweden .
β Most Popular in 2025
The following chart shows the top CRM systems in Sweden in 2025, based on market share.
The most popular is Zendesk with an impressive share of 42.5%, followed by Brevo with 16.1% and Salesforce with 12.4%.
π Highlights
Here is a list of the top systems that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.
β¨ Best CRM Systems
Below is a more detailed list of all CRM systems used on sites from Sweden , ranked by their market share.
Rank Name Market share
1
ZendeskSan Francisco, California, United States A powerful customer service and engagement platform with many features, including AI agents, email automation, power dialing, analytics, and a self-service portal.
42.5%
2
BrevoParis, France A cloud-based CRM and email marketing platform.
16.1%
3
SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.
12.4%
4
HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that helps sales teams transform the way they do business.
8.7%
5
ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.
8.4%
6
UpsalesStockholm, Sweden A CRM built specifically for SaaS companies that manages subscriptions, provides AI pipeline recommendations, and Keeps track of ARR changes, and forecasting future revenues.
5.6%
7
Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.
4%
8
PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.
3.7%
9
OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.
1.2%
10
ZenchefParis, France A restaurant management software handling reservations, payments, and loyalty cards.
0.9%
11
User.comHem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools.
0.6%
12
FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.
0.3%
13
KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.
0.3%
14
VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.
0.3%
15
Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.
0.3%
16
DaktelaPrague, Czech Republic A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module.
0.3%
Data updated September 11, 2025
π See Also
π Links
π¨βπ©βπ¦βπ¦ Community