⚡ Digital Adoption

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Software designed for digital adoption often includes step-by-step tutorials, tooltips, onboarding flows, usage tracking, in-app messages, and help widgets to guide users and improve their experience.

According to our data, digital adoption platforms are used on 0.3% of all websites.
92.5% of these sites use only one digital adoption platform, 7.4% use two, and 0.1% use three or more of them.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading digital adoption platforms in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 65.2% share.
It is followed by Gainsight with 9.6% and Pendo with 9.2%.

Intercom 65.2%
Gainsight 9.6%
Pendo 9.2%
Elevio 6.7%
Appcues 4.9%
Shepherd 3.9%
WalkMe 2.4%
Intro.js 1.3%
Userpilot 1.1%
Whatfix 1.1%
UserGuiding 0.7%
Userflow 0.6%
ChurnZero 0.4%
Usetiful 0.3%
Userlane 0.1%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Pendo is #2 in the United States ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 16 digital adoption platforms we track, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	65.2%
2	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	9.6%
3	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	9.2%
4	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	6.7%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	4.9%
6	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	3.9%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	2.4%
8	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	1.3%
9	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	1.1%
10	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	1.1%
11	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.7%
12	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	0.6%
13	ChurnZero Washington, DC, United States A real-time customer success software platform that helps subscription business fight customer churn, grow retention, increase product software adoption, and optimize the customer experience. $12,000+/year	0.4%
14	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.3%
15	Userlane Munich, Germany A no-code digital adoption platform that measures how employees use applications, identifies areas for improvement, and provides real-time guidance directly within any application. $$$	0.1%
16	Totango Redwood City, California, United States A composable customer success platform that helps you manage every customer journey and empowers your teams to create customer experiences. $$$	0.06%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,365,683 websites.
We currently track the presence of 16 digital adoption platforms across the web.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.