⚡ Data Management Platforms in China

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, data management platforms are used on 0.06% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top DMPs in China in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with an overwhelming 63.5% share.
It is followed by Oracle BlueKai with 9.6% and Clearbit with 9.6%.

Adobe Audience Manager 63.5%
Oracle BlueKai 9.6%
Clearbit 9.6%
Lotame 7.7%
Piano 7.7%
Adform 7.7%
Nielsen 5.8%
Nexxen 3.8%
Permutive 1.9%
Wider Planet 1.9%

🚀 Highlights

Here is a list of the top DMPs that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Oracle BlueKai ^(-8)
3. Clearbit ^(-5)
7. Nielsen ^(-2)
10. Wider Planet ^(-1)

✨ Best DMPs

Below is a more detailed list of 10 DMPs used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	63.5%
2	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	9.6%
3	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	9.6%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	7.7%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	7.7%
6	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	7.7%
7	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	5.8%
8	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.8%
9	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	1.9%
10	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	1.9%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.