⚡ Data Management Platforms in Hong Kong

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our research, data management platforms are used on 0.4% of websites from Hong Kong.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Hong Kong in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with a substantial 55.9% share.
It is followed by Lotame with 23.5% and Nexxen with 13.2%.

Adobe Audience Manager 55.9%
Lotame 23.5%
Nexxen 13.2%
Permutive 11.8%
Nielsen 10.3%
Oracle BlueKai 5.9%
Piano 1.5%
Adform 1.5%
Eyeota 1.5%
Clearbit 1.5%
Simpli.fi 1.5%
Logly Audience Analytics 1.5%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
3. Nexxen ^(-3)
4. Permutive ^(-3)
5. Nielsen ^(-4)
6. Oracle BlueKai ^(-4)
9. Eyeota ^(-6)

✨ Best DMPs

Below is a more detailed list of 12 DMPs used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	55.9%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	23.5%
3	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	13.2%
4	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	11.8%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	10.3%
6	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	5.9%
7	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	1.5%
8	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.5%
9	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.5%
10	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.5%
11	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	1.5%
12	Logly Audience Analytics Tokyo, Japan A data management platform from Japan. Free$$$	1.5%

👉 See Also

🌎 DMP in other countries
- Japan
- Korea
- Taiwan

Data is based on the analysis of 17,964 websites from Hong Kong.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.