⚡ Data Management Platforms in Indonesia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, data management platforms are used on 0.3% of websites from Indonesia.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Indonesia in 2026, based on market share.

The most popular is Lotame, which dominates the market with an overwhelming 67% share.
It is followed by Adobe Audience Manager with 17.6% and Adform with 11%.

Lotame 67%
Adobe Audience Manager 17.6%
Adform 11%
Nexxen 4.4%
Nielsen 4.4%
Oracle BlueKai 3.3%
Piano 2.2%
Eyeota 2.2%
Simpli.fi 2.2%
Clearbit 1.1%
AudienceOne 1.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
4. Nexxen ^(-2)
5. Nielsen ^(-4)
6. Oracle BlueKai ^(-4)
8. Eyeota ^(-7)
11. AudienceOne ^(-6)

✨ Best DMPs

Below is a more detailed list of 11 DMPs used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	67%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	17.6%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	11%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	4.4%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.4%
6	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	3.3%
7	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	2.2%
8	Eyeota Singapore A global provider of audience data for marketing and advertising.	2.2%
9	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	2.2%
10	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.1%
11	AudienceOne Tokyo, Japan A Japanese data management platform.	1.1%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 33,049 websites from Indonesia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.