⚡ Data Management Platforms in Romania

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Romania is a Southeastern European country with a population of around 19 million people.

According to our research, data management platforms are used on 1.7% of websites from Romania.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Romania in 2026, based on market share.

The most popular is Piano, which dominates the market with a substantial 59.4% share.
It is followed by Adobe Audience Manager with 28.5% and Adform with 14.1%.

Piano 59.4%
Adobe Audience Manager 28.5%
Adform 14.1%
Nexxen 2%
Lotame 1.6%
Eyeota 1.6%
Nielsen 0.8%
Oracle BlueKai 0.8%
Permutive 0.4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Piano ^(-4)
4. Nexxen ^(-2)
6. Eyeota ^(-9)
7. Nielsen ^(-2)
8. Oracle BlueKai ^(-2)

✨ Best DMPs

Below is a more detailed list of 9 DMPs used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	59.4%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	28.5%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	14.1%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	1.6%
6	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.6%
7	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.8%
8	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	0.8%
9	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	0.4%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 15,025 websites from Romania.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.