⚡ Email Marketing in Japan
Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.
Japan is an East Asian country with a population of around 125 million people.
According to our research, email marketing platforms are detected on 0.7% of websites from Japan.
⭐ Most Popular in 2026
The following chart shows the top email marketing platforms in Japan in 2026, based on market share.
The most popular is Mailchimp with an impressive share of 32.3%, followed by Klaviyo with 27.5% and OneSignal with 14.8%.
- Mailchimp 32.3%
Klaviyo 27.5%
- OneSignal 14.8%
Yotpo 11.5%
Dotdigital 3.2%
Privy 2.6%
Kit 2%Substack 2%
Icegram Express 1.8%Mailmunch 1.2%
BDOW! 1.1%
MailOptin 0.8%
MailerLite 0.8%
Brevo 0.8%
ActiveCampaign 0.7%
🚀 Highlights
Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Yotpo (-2)
- 5.
Dotdigital (-12) - 6.
Privy (-12) - 7.
Kit (-2) - 8.
Substack (-2)
- 9.
Icegram Express (-4) - 10.
Mailmunch (-1)
- 11.
BDOW! (-3)
- 12.
MailOptin (-12)
- 16. GetResponse (-5)
✨ Best Email Marketing Platforms
Below is a more detailed list of the top 25 of the 38 email marketing platforms used on sites from Japan, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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