⚡ Identity Resolution in Australia

Identity resolution services match data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms.

Australia is an Oceanian country with a population of over 27 million people.

According to our statistics, identity resolution software is used on 0.5% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Australia in 2026, based on market share.

The most popular is Leadfeeder with a share of 24.1%, followed by LiveRamp with 23.8% and ZoomInfo WebSights with 14.8%.

Leadfeeder 24.1%
LiveRamp 23.8%
ZoomInfo WebSights 14.8%
Apollo 9.2%
Lotame 8.7%
Wunderkind 6.7%
Epsilon 5%
Demandbase 3.6%
TruAudience 3.4%
ID5 2.8%
Leadinfo 1.7%
Customers.ai 1.4%
Lead Forensics 1.4%
Warmly 1.1%
Fingerprint 0.8%

🚀 Highlights

Here is a list of the top software that is more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadfeeder ^(-1)
2. LiveRamp ^(-1)
4. Apollo ^(-3)
6. Wunderkind ^(-6)
7. Epsilon ^(-1)
8. Demandbase ^(-3)
9. TruAudience ^(-1)
12. Customers.ai ^(-10)
14. Warmly ^(-5)
16. Intent IQ ^(-7)

✨ Best Identity Resolution Software

Below is a more detailed list of 24 identity resolution software solutions used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	24.1%
2	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	23.8%
3	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	14.8%
4	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	9.2%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	8.7%
6	Wunderkind New York, United States A performance marketing solution for brands, publishers, and advertisers.	6.7%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.6%
9	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	3.4%
10	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	2.8%
11	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	1.7%
12	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	1.4%
13	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation software. $6,000+/year	1.4%
14	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	1.1%
15	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	0.8%
16	Intent IQ Long Island City, New York, United States A cross-device identification service for cookieless audience activation. $$$	0.8%
17	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	0.8%
18	Happierleads London, United Kingdom An AI lead capture platform that identifies company and personal data and engages anonymous website visitors. Free$99+/month	0.6%
19	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.3%
20	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.3%
21	AtData Dedham, Massachusetts, United States An email address intelligence platform that provides email tools that help global marketers instantly verify, enrich and connect customer emails. $$$	0.3%
22	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.3%
23	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.3%
24	Cordial San Diego, California, United States An enterprise cross-channel messaging platform that supports batch and automated messaging across email, mobile, social media and SMS. $125,000+	0.3%

👉 See Also

🌎 Identity Resolution in other countries

Data is based on the analysis of 73,682 websites from Australia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.