⚡ Identity Resolution in New Zealand

Identity resolution services match data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our statistics, identity resolution software is used on 0.6% of websites from New Zealand.

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in New Zealand in 2026, based on market share.

The most popular is Lotame with a share of 25.9%, followed by Leadfeeder with 24.7% and LiveRamp with 17.6%.

Lotame 25.9%
Leadfeeder 24.7%
LiveRamp 17.6%
ZoomInfo WebSights 9.4%
Apollo 5.9%
Wunderkind 4.7%
Epsilon 4.7%
TruAudience 3.5%
Leadinfo 2.4%
Fingerprint 2.4%
Lytics 2.4%
Demandbase 2.4%
CustomerLabs 2.4%
Qualified 1.2%
ID5 1.2%

🚀 Highlights

Here is a list of the top software that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
5. Apollo ^(-2)
6. Wunderkind ^(-6)
7. Epsilon ^(-1)
8. TruAudience ^(-2)
10. Fingerprint ^(-4)
11. Lytics ^(-9)
13. CustomerLabs ^(-14)
14. Qualified ^(-2)
16. Warmly ^(-3)

✨ Best Identity Resolution Software

Below is a more detailed list of 18 identity resolution software solutions used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	25.9%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	24.7%
3	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	17.6%
4	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	9.4%
5	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	5.9%
6	Wunderkind New York, United States A performance marketing solution for brands, publishers, and advertisers.	4.7%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.7%
8	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	3.5%
9	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	2.4%
10	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	2.4%
11	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	2.4%
12	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.4%
13	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	2.4%
14	Qualified San Francisco, California, United States A conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly. $3,500+/month	1.2%
15	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	1.2%
16	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	1.2%
17	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation software. $6,000+/year	1.2%
18	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	1.2%

👉 See Also

🌎 Identity Resolution in other countries

Data is based on the analysis of 13,907 websites from New Zealand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.