Epsilon
Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.
It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.
According to our data, Epsilon is the 8th most popular identity resolution software solution on the web.
It has 4.8% of the identity resolution market share and is detected on 0.04% of all websites.
- 🏠 Website
- 🏷️ Previous names
- Dotomi, ValueClick, Conversant
- 🔗 Links
ValueClick Rebrands, Launches Marketing Personalization Platform as Conversant💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 8
- Market share: 4.8%
- CDP
- Rank: 10
- Market share: 1.2%
- Advertising
- Rank: 64
- Market share: 0.2%
- Marketing Attribution
- Rank: 7
- Market share: 6%
- Marketing Automation
- Rank: 19
- Market share: 0.6%
🏆 Epsilon Awards
- 🥇 Most popular in the Czech Republic in the Identity Resolution category.
- 🥇 Most popular in the Czech Republic in the Marketing Attribution category.
- 🥈 Second most popular in the United States in the Marketing Attribution category.
- 🥈 Second most popular in Singapore in the Identity Resolution category.
- 🥈 Second most popular in Singapore in the Marketing Attribution category.
- ⭐ 4th most popular in the Czech Republic in the Marketing Automation category.
- ⭐ 4th most popular in the Czech Republic in the CDP category.
- ⭐ 4th most popular in Canada in the Marketing Attribution category.
- ⭐ 5th most popular in the United States in the Identity Resolution category.
- ⭐ 6th most popular in Germany in the Identity Resolution category.
⚡ Sites Using Epsilon
We have data on 1,204 websites that use the Epsilon identity resolution software solution. Here is a list of some of the top ranked ones.
The highest rated site using Epsilon is 
tripadvisor.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tripadvisor.com |
#156 | United Kingdom | American English |
| 2 | #280 | American English | ||
| 3 | #1,333 | United States | American English | |
| 4 | #1,344 | United States | English | |
| 5 | #1,787 | English | ||
| 6 | #1,877 | English | ||
| 7 | #2,083 | United States | English | |
| 8 | #2,116 | United States | American English | |
| 9 | #2,190 | Spain | European Spanish | |
| 10 | United States | American English | ||
| 11 | #2,355 | United States | English | |
| 12 | #2,957 | United Kingdom | Italian | |
| 13 | #3,006 | United States | English | |
| 14 | #3,215 | India | English | |
| 15 | #3,479 | United States | American English | |
| 16 | #4,061 | United Kingdom | English | |
| 17 | #5,378 | United Kingdom | British English | |
| 18 | #5,835 | United States | English | |
| 19 | #6,212 | Brazil | Brazilian Portuguese | |
| 20 | #6,228 | English |
📈 Usage Statistics
Most of the sites that use Epsilon:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Entertainment category.
Most of the sites using Epsilon are from the United States, Germany, and the United Kingdom.
- United States 55.3%
- Germany 6.3%
- United Kingdom 5.3%
- Czech Republic 4.3%
- Singapore 3.4%
- Canada 2.5%
- Australia 1.8%
- France 1.6%
- Italy 1.6%
- Other 17.9%
Most Epsilon users speak English, Spanish, or German.
- English 77.5%
- Spanish 3.9%
- German 3.6%
- Czech 3.6%
- French 1.3%
- Italian 1.3%
- Portuguese 1.3%
- Dutch 1.1%
- Japanese 0.9%
- Other 5.5%
The Epsilon identity resolution software solution is especially popular on .com top-level domains.
- .com 65%
- .cz 3.5%
- .de 2.5%
- .co.uk 2%
- .gov.sg 2%
- .ca 1.7%
- .net 1.4%
- .org 1.2%
- .com.au 1.2%
- Other 19.5%
The primary market segments for websites utilizing Epsilon include entertainment, general news, and online shopping.
- Entertainment 14%
- General News 13.4%
- Online Shopping 9.6%
- Business 9.5%
- Marketing/Merchandising 7%
- Health 5.8%
- Fashion/Beauty 4.5%
- Travel 4.4%
- Blogs/Wiki 3.6%
- Other 28.2%
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Klaviyo💬 Frequently Asked Questions
Where is Epsilon's headquarters?
Epsilon is located in Irving, Texas, United States.
Which country uses Epsilon the most?
The majority of Epsilon users are from the United States.
Who uses Epsilon?
According to our data, Epsilon is used on over a thousand sites, including such established ones as tripadvisor.com, bankofamerica.com, and
eset.com.
Is Epsilon used on government websites?
Overall, we found Epsilon on 24 government sites in Singapore.
How does Epsilon compare to the competition?
Epsilon is a moderately popular identity resolution software solution, ranking ahead of 25 other identity resolution software we track.
What are the alternatives to Epsilon?
Alternatives and possible competitors to Epsilon may include 
Claritas, 
Demandbase, and Listrak.