⚡ Marketing Attribution in New Zealand

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our data, marketing attribution platforms are used on 0.5% of websites from New Zealand.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in New Zealand in 2026, based on market share.

The most popular is Triple Whale, which dominates the market with an overwhelming 58% share.
It is followed by Elevar with 11.4% and AppsFlyer with 8%.

Triple Whale 58%
Elevar 11.4%
AppsFlyer 8%
Branch 6.8%
Epsilon 5.7%
Adjust 3.4%
Everflow 3.4%
Wicked Reports 3.4%
Usermaven 2.3%
Demandbase 1.1%
Dreamdata 1.1%
Etracker 1.1%
Attributer 1.1%
Attribution 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevar ^(-3)
5. Epsilon ^(-2)
7. Everflow ^(-4)
8. Wicked Reports ^(-7)
9. Usermaven ^(-11)
11. Dreamdata ^(-7)
13. Attributer ^(-1)
14. Attribution ^(-16)
15. Keitaro ^(-1)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	58%
2	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	11.4%
3	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	8%
4	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	6.8%
5	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.7%
6	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	3.4%
7	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	3.4%
8	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	3.4%
9	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	2.3%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1.1%
11	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1.1%
12	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	1.1%
13	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	1.1%
14	Attribution San Francisco, California, United States A marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs. $$$	1.1%
15	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	1.1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,252 websites from New Zealand.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from New Zealand.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.