⚡ Marketing Attribution in New Zealand

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our data, marketing attribution platforms are used on 0.5% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in New Zealand in 2026, based on market share.

The most popular is Triple Whale, which dominates the market with an overwhelming 56.7% share.
It is followed by Elevar with 11.9% and AppsFlyer with 10.4%.

Triple Whale 56.7%
Elevar 11.9%
AppsFlyer 10.4%
Epsilon 7.5%
Branch 6%
Everflow 6%
Wicked Reports 4.5%
Adjust 3%
Demandbase 3%
Usermaven 3%
Dreamdata 1.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevar ^(-4)
4. Epsilon ^(-3)
6. Everflow ^(-7)
7. Wicked Reports ^(-8)
10. Usermaven ^(-9)
11. Dreamdata ^(-9)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 11 marketing attribution platforms used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	56.7%
2	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	11.9%
3	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	10.4%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	7.5%
5	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	6%
6	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	6%
7	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	4.5%
8	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	3%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3%
10	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	3%
11	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1.5%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,217 websites from New Zealand.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 11 were detected on websites from New Zealand.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.