⚡ Marketing Attribution in Sweden

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, marketing attribution platforms are used on 0.3% of websites from Sweden.

Statistics based on 32K analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Sweden in 2026, based on market share.

The most popular is Triple Whale with a share of 29.8%, followed by Adjust with 15.4% and Branch with 13.5%.

Triple Whale 29.8%
Adjust 15.4%
Branch 13.5%
AppsFlyer 11.5%
Etracker 6.7%
Demandbase 5.8%
Epsilon 5.8%
Elevar 5.8%
Dreamdata 3.8%
Trackdesk 2.9%
Kochava 1.9%
Claritas 1%
Everflow 1%
Airbridge 1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Adjust ^(-4)
6. Demandbase ^(-2)
9. Dreamdata ^(-10)
10. Trackdesk ^(-13)
11. Kochava ^(-11)
14. Airbridge ^(-15)
15. Attributer ^(-1)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	29.8%
2	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	15.4%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	13.5%
4	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	11.5%
5	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	6.7%
6	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	5.8%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.8%
8	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	5.8%
9	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	3.8%
10	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	2.9%
11	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	1.9%
12	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	1%
13	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1%
14	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	1%
15	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 32,000 websites from Sweden.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from Sweden.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.