⚡ Marketing Automation Platforms in Estonia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, marketing automation platforms are used on 6.1% of websites from Estonia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Estonia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 57.9% share.
It is followed by Klaviyo with 21.1% and Brevo with 5.3%.

Mailchimp 57.9%
Klaviyo 21.1%
Brevo 5.3%
Omnisend 4.3%
Avada Commerce 2.3%
Kit 2%
GetResponse 2%
SendPulse 1.5%
Salesforce Marketing Cloud 1.5%
Custobar 1.5%
Dotdigital 1%
Acquia 0.8%
SALESmanago 0.5%
Keap 0.5%
Justuno 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-1)
4. Omnisend ^(-7)
5. Avada Commerce ^(-1)
6. Kit ^(-1)
7. GetResponse ^(-8)
8. SendPulse ^(-18)
10. Custobar ^(-61)
11. Dotdigital ^(-3)
12. Acquia ^(-5)
13. SALESmanago ^(-10)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 27 marketing automation platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	57.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	21.1%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	5.3%
4	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	4.3%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.3%
6	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2%
7	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	2%
8	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.5%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.5%
10	Custobar Espoo, Finland A European customer data and marketing automation platform for retail, e-commerce, and B2C companies that combines online and offline customer data into unified profiles. €548+/month	1.5%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
13	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.5%
14	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.5%
15	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.5%
16	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.3%
17	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	0.3%
18	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.3%
19	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.3%
20	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.3%
21	govDelivery Denver, Colorado, United States A digital communications platform for government organizations that helps agencies manage email, SMS, and social media outreach to residents, businesses, and stakeholders. $$$	0.3%
22	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.3%
23	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.3%
24	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.3%
25	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,427 websites from Estonia.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 27 were detected on websites from Estonia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.