⚡ Marketing Automation in Saudi Arabia

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Saudi Arabia is a Western Asian country with a population of over 37 million people.

According to our data, marketing automation platforms are used on 5.1% of websites from Saudi Arabia.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Saudi Arabia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 63% share.
It is followed by Klaviyo with 15.5% and Avada Commerce with 6%.

Mailchimp 63%
Klaviyo 15.5%
Avada Commerce 6%
WebEngage 5%
Brevo 3.5%
Salesforce Marketing Cloud 3%
Oracle Eloqua 2.5%
Marketo Engage 2%
Omnisend 2%
Privy 2%
Dotdigital 1.5%
Lemnisk 1.5%
PushOwl 1%
Braze 0.5%
Justuno 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Saudi Arabia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. WebEngage ^(-43)
7. Oracle Eloqua ^(-10)
8. Marketo Engage ^(-2)
9. Omnisend ^(-2)
10. Privy ^(-4)
11. Dotdigital ^(-2)
12. Lemnisk ^(-69)
13. PushOwl ^(-12)
14. Braze ^(-13)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 22 marketing automation platforms used on sites from Saudi Arabia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	63%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	15.5%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	6%
4	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	5%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.5%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3%
7	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	2.5%
8	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	2%
9	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	2%
10	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	2%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.5%
12	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	1.5%
13	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1%
14	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.5%
15	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.5%
16	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.5%
17	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.5%
18	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.5%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.5%
20	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.5%
21	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.5%
22	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.5%

👉 See Also

🌎 Marketing Automation in other countries
- Iraq
- Kuwait
- Oman

Data is based on the analysis of 3,894 websites from Saudi Arabia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.