⚡ Online Marketplaces in Thailand

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, online marketplaces are detected on 1.8% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Thailand in 2026, based on market share.

The most popular is Shopee with an impressive share of 63.3%, followed by Lazada with 61% and Amazon with 10.9%.

Shopee 63.3%
Lazada 61%
Amazon 10.9%
Envato Market 2.5%
Taobao 2.3%
Tmall 2%
AliExpress 1%
eBay 1%
Alibaba 1%
Etsy 0.5%
Bol 0.5%
Cdiscount 0.3%
JD 0.3%
Gumroad 0.3%
Dangdang 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-6)
4. Envato Market ^(-9)
5. Taobao ^(-1)
6. Tmall ^(-3)
7. AliExpress ^(-20)
9. Alibaba ^(-8)
11. Bol ^(-13)
12. Cdiscount ^(-48)
14. Gumroad ^(-1)
15. Dangdang ^(-30)

✨ Best Marketplaces

Below is a more detailed list of 18 marketplaces used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	63.3%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	61%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	10.9%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.5%
5	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2.3%
6	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2%
7	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1%
8	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1%
9	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1%
10	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.5%
11	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.5%
12	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.3%
13	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.3%
14	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.3%
15	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.3%
16	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
17	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.3%
18	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.3%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 22,557 websites from Thailand.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.