⚡ Online Marketplaces in Vietnam

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, online marketplaces are detected on 2.9% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Vietnam in 2026, based on market share.

The most popular is Shopee with a substantial share of 68.4%, followed by Lazada with 35.9% and Amazon with 5.4%.

Shopee 68.4%
Lazada 35.9%
Amazon 5.4%
Gumroad 5.1%
Alibaba 3.3%
Bark 3.1%
Envato Market 2.5%
Etsy 2.4%
Houzz 1.5%
Zazzle 1.5%
ArtStation 1.4%
Taobao 1.3%
Tmall 1.1%
eBay 1%
AliExpress 0.8%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-6)
4. Gumroad ^(-11)
5. Alibaba ^(-11)
6. Bark ^(-38)
7. Envato Market ^(-7)
10. Zazzle ^(-19)
11. ArtStation ^(-23)
15. AliExpress ^(-12)
16. Redbubble ^(-5)
17. ReverbNation ^(-20)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	68.4%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	35.9%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5.4%
4	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	5.1%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	3.3%
6	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	3.1%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.5%
8	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.4%
9	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1.5%
10	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.5%
11	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.4%
12	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	1.3%
13	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.1%
14	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1%
15	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.8%
16	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.7%
17	ReverbNation Singapore A social networking site for musicians.	0.6%
18	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.6%
19	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.4%
20	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
21	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
22	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.1%
23	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.1%
24	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.1%
25	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 24,906 websites from Vietnam.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.