Adobe Target
Adobe, San Jose, California, United StatesAdobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.
According to our data, Adobe Target ranks 11th among the A/B testing tools we track.
It has 3.2% of the A/B testing market share and is detected on 0.05% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Adobe Target is a commercial product priced at $50,000 per year.
📊 Rankings and Market Share
- A/B Testing
- Rank: 11
- Market share: 3.2%
- Personalization
- Rank: 9
- Market share: 2.6%
🏆 Adobe Target Awards
- ⭐ 4th most popular in Austria in the A/B Testing category.
- ⭐ 5th most popular in Spain in the A/B Testing category.
- ⭐ 5th most popular in Switzerland in the A/B Testing category.
- ⭐ 5th most popular in Belgium in the A/B Testing category.
- ⭐ 6th most popular in the Netherlands in the A/B Testing category.
- ⭐ 6th most popular in Austria in the Personalization category.
- ⭐ 7th most popular in Spain in the Personalization category.
- ⭐ 7th most popular in Switzerland in the Personalization category.
- ⭐ 7th most popular in Belgium in the Personalization category.
- ⭐ 7th most popular in Denmark in the A/B Testing category.
⚡ Sites Using Adobe Target
We have data on 1,789 websites that use the Adobe Target A/B testing tool. Here is a list of some of the top ranked ones.
The highest rated site using Adobe Target is 
linkedin.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | linkedin.com |
#9 | United States | English |
| 2 | #89 | United States | American English | |
| 3 | #201 | United States | English | |
| 4 | #280 | American English | ||
| 5 | #300 | United States | American English | |
| 6 | #333 | American English | ||
| 7 | #387 | United Kingdom | English | |
| 8 | #398 | United States | American English | |
| 9 |  sap.com |
#455 | Germany | English |
| 10 | #522 | United States | English | |
| 11 | #543 | United States | American English | |
| 12 | #1,048 | United States | English | |
| 13 | #1,053 | United Kingdom | British English | |
| 14 | #1,081 | United States | English | |
| 15 | #1,122 | United States | American English | |
| 16 |  aws.amazon.com |
United States | American English | |
| 17 | #1,235 | United States | American English | |
| 18 | #1,282 | American English | ||
| 19 | #1,333 | United States | American English | |
| 20 | #1,338 | United States | English |
📈 Usage Statistics
Most of the sites that use Adobe Target:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Adobe Target are from the United States and the United Kingdom.
- United States 32.7%
- United Kingdom 7.7%
- Germany 4.9%
- Australia 4.5%
- Spain 4.3%
- Netherlands 3.6%
- Canada 3.4%
- Switzerland 2.5%
- Belgium 1.7%
- Other 34.7%
Most Adobe Target users speak English, Spanish, or German.
- English 67.2%
- Spanish 6.3%
- German 4.9%
- Dutch 2.9%
- French 2.4%
- Italian 1.5%
- Chinese 1.5%
- Portuguese 1.4%
- Danish 1.3%
- Other 10.6%
The Adobe Target A/B testing tool is especially popular on .com top-level domains.
- .com 47.7%
- .co.uk 3.6%
- .de 3%
- .com.au 3%
- .ca 2.6%
- .org 2.1%
- .nl 1.8%
- .es 1.7%
- .it 1.3%
- Other 33.2%
The primary market segments for websites utilizing Adobe Target include business, finance and banking, and marketing and merchandising.
- Business 26.5%
- Finance/Banking 15.3%
- Marketing/Merchandising 7.6%
- Health 7.4%
- Online Shopping 7.1%
- Travel 5.1%
- Software/Hardware 4.8%
- Internet Services 3.3%
- Motor Vehicles 3.1%
- Other 19.8%
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Salesforce Marketing Cloud💬 Frequently Asked Questions
What is the company behind Adobe Target?
Adobe Target is owned by Adobe Inc., headquartered in San Jose, California, United States.
Can I use Adobe Target for free?
No, Adobe Target is a paid solution.
What is the price of Adobe Target?
It costs $50,000 per year.
Which country uses Adobe Target the most?
The majority of Adobe Target users are from the United States.
Who uses Adobe Target?
According to our data, Adobe Target is used on over a thousand sites, including such established ones as linkedin.com, cisco.com, and
foxnews.com.
Is Adobe Target used on government websites?
In total, we found Adobe Target on 7 government sites in the United States.
Do academic institutions use Adobe Target?
Yes. Overall, we know of 3 academic websites in the United States that use Adobe Target.
How does Adobe Target compare to the competition?
Adobe Target is a moderately popular A/B testing tool, ranking ahead of 36 other A/B testing tools we track.
What are the alternatives to Adobe Target?
Alternatives and possible competitors to Adobe Target may include 
AB Tasty, Kameleoon, and
Dynamic Yield.