⚡ Personalization Software in Austria

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Austria is a Central European country with a population of over 9 million people.

According to our research, personalization software is used on 1.6% of websites from Austria.

Statistics based on 29K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Austria in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 44.3%, followed by VWO with 7.6% and Kameleoon with 7%.

Adobe Experience Platform 44.3%
VWO 7.6%
Kameleoon 7%
Optimizely 6.8%
Emarsys 6.4%
Adobe Target 5.6%
Salesforce Marketing Cloud 4.9%
ActiveCampaign 4.5%
Dynamic Yield 4.3%
Bloomreach 3.5%
Acquia 3.3%
AB Tasty 3.3%
Nosto 2.9%
Braze 2.5%
Dotdigital 2.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Kameleoon ^(-17)
4. Optimizely ^(-1)
5. Emarsys ^(-13)
6. Adobe Target ^(-2)
9. Dynamic Yield ^(-17)
10. Bloomreach ^(-5)
13. Nosto ^(-1)
14. Braze ^(-7)
17. Twilio ^(-18)
18. Clerk.io ^(-5)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 39 personalization software solutions used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	44.3%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.6%
3	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	7%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.8%
5	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	6.4%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5.6%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.9%
8	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	4.5%
9	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	4.3%
10	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	3.5%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.3%
12	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.3%
13	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	2.9%
14	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.5%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.3%
16	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1.4%
17	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	1.2%
18	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	1%
19	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.8%
20	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.8%
21	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.8%
22	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.8%
23	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.6%
24	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.6%
25	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.4%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 29,629 websites from Austria.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 39 were detected on websites from Austria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.