⚡ A/B Testing in Denmark

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our data, A/B testing tools are used on 2% of websites from Denmark.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Denmark in 2026, based on market share.

The most popular is VWO with a share of 25.8%, followed by OptinMonster with 9.4% and Optimizely with 9%.

VWO 25.8%
OptinMonster 9.4%
Optimizely 9%
Crazy Egg 8.4%
Kilkaya 7.8%
Convert 7.1%
Adobe Target 5%
PostHog 4%
Shoplift 3.4%
Kameleoon 3.1%
Dynamic Yield 3.1%
Shogun 2.7%
AB Tasty 1.5%
Intelligems 1.5%
Other 8.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OptinMonster ^(-1)
3. Optimizely ^(-1)
5. Kilkaya ^(-23)
6. Convert ^(-1)
7. Adobe Target ^(-4)
9. Shoplift ^(-9)
10. Kameleoon ^(-11)
11. Dynamic Yield ^(-11)
15. Visually ^(-10)
20. Omniconvert ^(-11)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 37 A/B testing tools used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	25.8%
2	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	9.4%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	9%
4	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	8.4%
5	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	7.8%
6	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	7.1%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5%
8	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	4%
9	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.4%
10	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.1%
11	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	3.1%
12	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.7%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.5%
14	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.5%
15	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1.3%
16	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.3%
17	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.3%
18	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	1%
19	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	1%
20	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1%
21	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.8%
22	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.6%
23	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.6%
24	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.4%
25	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.4%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 23,478 websites from Denmark.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.