⚡ A/B Testing in Hungary

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Hungary is a Central European country with a population of around 9.6 million people.

According to our data, A/B testing tools are used on 3.8% of websites from Hungary.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Hungary in 2026, based on market share.

The most popular is OptiMonk, which dominates the market with an overwhelming 81.8% share.
It is followed by VWO with 4.6% and Crazy Egg with 3.8%.

🚀 Highlights

Here is a list of the top tools that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 32 A/B testing tools used on sites from Hungary, ranked by their market share.

RankNameMarket share
1
OptiMonk
Debrecen, Hungary

A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
4
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
5
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
6
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
7
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
8
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
9
Convertful
Tortola, British Virgin Islands

A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more.

$9+/month
10
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
11
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
12
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
13
Oracle Maxymiser
Austin, Texas, United States

A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.
14
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
15
Ptengine
Tokyo, Japan

A complete marketing and analytics platform with A/B testing and heatmaps.

Free$49+/month
16
Omniconvert
Bucharest, Romania

A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys.

Free$273+/month
17
FigPii
Chicago, Illinois, United States

A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing.

Free$149.99+/month
18
PathFactory
Toronto, Ontario, Canada

A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences.

$15,000+/year
19
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
20
Airship
San Francisco, California, United States

A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS.

$$$
21
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
22
ClickFunnels
Canton, Georgia, United States

An online tool for building high-converting websites and sales funnels.

$97+/month
23
Webtrends Optimize
Egham, United Kingdom

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Free tier$179+/month
24
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
25
Trendemon
Netanya, Israel

A journey orchestration and personalization platform that optimizes the customer experience on B2B websites.

$699+/month

👉 See Also

Data is based on the analysis of 19,303 websites from Hungary.
Statistics were last calculated on .
For details, see our methodology and disclaimer.