PathFactory
PathFactory is a content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences.
It creates dynamic content playlists, microsites, and hubs with real-time recommendations based on visitor data, tracks detailed engagement metrics such as time on content and account-level intent, and integrates with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, Oracle Eloqua, Adobe Experience Platform, and Demandbase.
According to our data, PathFactory ranks 99th among the conversion optimization tools we track.
It has 0.2% of the conversion optimization market share and is detected on 0.006% of all websites.
- π Website
- π·οΈ Previous name
- LookBookHQ
- π Links
πΈ Pricing
PathFactory is a commercial product priced starting at $15,000 per year.
π Rankings and Market Share
- Conversion Optimization
- Rank: 99
- Market share: 0.2%
- A/B Testing
- Rank: 35
- Market share: 0.4%
- Marketing Automation
- Rank: 56
- Market share: 0.1%
π PathFactory Awards
- β¬οΈ 24th most popular in the United States in the A/B Testing category.
- β¬οΈ 37th most popular in the United States in the Marketing Automation category.
- β¬οΈ 66th most popular in the United States in the Conversion Optimization category.
β‘ Sites Using PathFactory
We have data on 213 websites that use the PathFactory conversion optimization tool. Here is a list of some of the top ranked ones.
The highest rated site using PathFactory is cisco.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #89 | United States | American English | |
| 2 | #455 | Germany | English | |
| 3 | adp.com |
#1,085 | United States | English |
| 4 | #1,104 | English | ||
| 5 | #1,147 | United States | English | |
| 6 | #1,344 | United States | English | |
| 7 | #1,402 | United States | American English | |
| 8 | #1,407 | United States | English | |
| 9 | #1,708 | United States | English | |
| 10 | #2,198 | United States | English | |
| 11 | #4,267 | United States | English | |
| 12 | #5,358 | United States | English | |
| 13 | #5,513 | United States | American English | |
| 14 | #5,681 | American English | ||
| 15 | #5,969 | United States | American English | |
| 16 | #6,830 | English | ||
| 17 | #7,081 | United States | American English | |
| 18 | #7,360 | United States | English | |
| 19 | #11,583 | American English | ||
| 20 | #12,129 | United States | American English |
π Usage Statistics
Most of the sites that use PathFactory:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using PathFactory are from the United States and the United Kingdom.
- United States 74.2%
- United Kingdom 7.3%
- Canada 2.4%
- China 2.4%
- Germany 2.4%
- India 1.6%
- Switzerland 1.6%
- Austria 0.8%
- Brazil 0.8%
- Other 6.5%
Most PathFactory users speak English.
- English 94.4%
- Chinese 1.9%
- German 0.9%
- Japanese 0.5%
- Polish 0.5%
- Portuguese 0.5%
- Korean 0.5%
- Swedish 0.5%
- Norwegian BokmΓ₯l 0.5%
The PathFactory conversion optimization tool is especially popular on .com top-level domains.
- .com 86.4%
- .io 3.8%
- .net 1.9%
- .cn 1.4%
- .de 0.9%
- .ai 0.9%
- .us 0.5%
- .co.uk 0.5%
- .co.jp 0.5%
- Other 3.2%
The primary market segments for websites utilizing PathFactory include business, software and hardware, and Internet services.
- Business 50%
- Software/Hardware 26.4%
- Internet Services 6.9%
- Marketing/Merchandising 2.8%
- Education/Reference 2.8%
- Finance/Banking 2.8%
- Health 2.1%
- Real Estate 1.4%
- Technical Information 1.4%
- Other 3.4%
π΅οΈ Similar Technologies
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π¬ Frequently Asked Questions
What is the company behind PathFactory?
PathFactory is owned by PathFactory Inc., headquartered in Toronto, Ontario, Canada.
Does PathFactory offer a free plan?
No, PathFactory is a paid solution.
How much does it cost?
The pricing for PathFactory starts at $15,000 per year.
Which country uses PathFactory the most?
The majority of PathFactory users are from the United States.
Who uses PathFactory?
How does PathFactory stack up against the competition?
PathFactory is a moderately popular conversion optimization tool, ranking ahead of 50 other conversion optimization tools we track.
π See Also
- β¨ Related technologies
- πΌ All technologies from
PathFactory
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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