🆚 PathFactory vs. Salesloft

📈 Salesloft is three times more popular than PathFactory.
🌎 Salesloft is more popular in the United States, the United Kingdom, and Canada.
🌍 PathFactory is more popular in China, Switzerland, and India.

Statistics based on 3.3M+ analyzed websites. About this data

PathFactory

Salesloft

Type

Conversion optimization tool

Lead generation tool

About

PathFactory is a content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences.

It creates dynamic content playlists, microsites, and hubs with real-time recommendations based on visitor data, tracks detailed engagement metrics such as time on content and account-level intent, and integrates with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, Oracle Eloqua, Adobe Experience Platform, and Demandbase.

Salesloft is a cloud-based sales engagement platform.

Headquarters

Toronto, Ontario, Canada

Atlanta, Gerogia, United States

Website

pathfactory.com #560,689

salesloft.com #20,583

Pricing

Free version ❌

$15,000+/year

Free version ❌

$900+/user/year

Popularity

Determined by the number of sites using each technology.

The Salesloft lead generation tool is 3 times more popular than PathFactory.

Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Salesloft is more popular in the United States, the United Kingdom, and Canada, while PathFactory is more popular in China, Switzerland, and India.

United States

United Kingdom

Canada

Germany

Ireland

France

China

Poland

Netherlands

Australia

Awards

⬆️ 24th most popular in the United States in the A/B Testing category.
⬆️ 37th most popular in the United States in the Marketing Automation category.
⬆️ 66th most popular in the United States in the Conversion Optimization category.

⬆️ 23rd most popular in the United States in the Lead Generation category.
⬆️ 26th most popular in the United States in the Marketing Automation category.
⬆️ 30th most popular in the United Kingdom in the Marketing Automation category.
⬆️ 31st most popular in the United Kingdom in the Lead Generation category.
⬆️ 63rd most popular in the United States in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Salesloft is more popular among sites focused on business, software and hardware, and Internet services, while PathFactory is more commonly used on remote access and technical information sites.

Business

Software/Hardware

Internet Services

Marketing/Merchandising

Education/Reference

Finance/Banking

Online Shopping

Health

Real Estate

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#89

#455

#1,085

#1,104

#1,147

Name

Rank

#1,333

#1,402

#1,982

#2,202

#2,223