⚡ A/B Testing in Indonesia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, A/B testing tools are used on 0.4% of websites from Indonesia.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Indonesia in 2026, based on market share.

The most popular is VWO with an impressive share of 47.8%, followed by Crazy Egg with 39% and PostHog with 10.3%.

VWO 47.8%
Crazy Egg 39%
PostHog 10.3%
OptinMonster 7.4%
Inspectlet 5.9%
Optimizely 5.1%
OptiMonk 2.9%
Plerdy 2.9%
Shogun 2.9%
Zoho PageSense 2.2%
ConvertFlow 1.5%
Adobe Target 1.5%
Shoplift 0.7%
Omniconvert 0.7%
Freshmarketer 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. PostHog ^(-2)
5. Inspectlet ^(-10)
7. OptiMonk ^(-1)
8. Plerdy ^(-16)
11. ConvertFlow ^(-23)
13. Shoplift ^(-5)
14. Omniconvert ^(-17)
15. Freshmarketer ^(-24)
19. WebEngage ^(-11)
20. Visually ^(-5)

✨ Best A/B Testing Tools

Below is a more detailed list of 23 A/B testing tools used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	47.8%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	39%
3	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	10.3%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7.4%
5	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	5.9%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.1%
7	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.9%
8	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.9%
9	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.9%
10	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2.2%
11	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	1.5%
12	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.5%
13	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.7%
14	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.7%
15	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.7%
16	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	0.7%
17	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	0.7%
18	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	0.7%
19	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.7%
20	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.7%
21	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.7%
22	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.7%
23	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.7%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 33,049 websites from Indonesia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.