⚡ A/B Testing in Japan

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Japan is an East Asian country with a population of around 125 million people.

According to our data, A/B testing tools are used on 0.9% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Japan in 2026, based on market share.

The most popular is Ptengine, which dominates the market with an overwhelming 59.8% share.
It is followed by VWO with 13.1% and Shogun with 7.2%.

🚀 Highlights

Here is a list of the top tools that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 30 A/B testing tools used on sites from Japan, ranked by their market share.

RankNameMarket share
1
Ptengine
Tokyo, Japan

A complete marketing and analytics platform with A/B testing and heatmaps.

Free$49+/month
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
4
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
7
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
8
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
9
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
10
Trendemon
Netanya, Israel

A journey orchestration and personalization platform that optimizes the customer experience on B2B websites.

$699+/month
11
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
12
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
13
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
14
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
15
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
16
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
17
OptiMonk
Debrecen, Hungary

A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
18
Monetate
Dallas, Texas, United States

A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation.

$1,000+/month
19
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
20
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
21
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
22
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
23
Unbounce
Vancouver, British Columbia, Canada

A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding.

$99+/month
24
Intelligems
Middletown, Delaware, United States

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

$99+/month
25
Leadpages
Minneapolis, Minnesota, United States

A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics.

$49+/month

👉 See Also

Data is based on the analysis of 157,205 websites from Japan.
Statistics were last calculated on .
For details, see our methodology and disclaimer.