⚡ A/B Testing in Malaysia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, A/B testing tools are used on 1% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Malaysia in 2026, based on market share.

The most popular is VWO with a share of 16.7%, followed by Crazy Egg with 14.6% and Optimizely with 13.5%.

VWO 16.7%
Crazy Egg 14.6%
Optimizely 13.5%
OptinMonster 12.5%
Adobe Target 8.3%
Shogun 7.3%
OptiMonk 7.3%
Zoho PageSense 5.2%
PostHog 4.2%
AB Tasty 4.2%
Convertful 3.1%
Nosto 2.1%
FigPii 2.1%
Omniconvert 1%
Kameleoon 1%

🚀 Highlights

Here is a list of the top tools that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Optimizely ^(-1)
5. Adobe Target ^(-6)
7. OptiMonk ^(-1)
8. Zoho PageSense ^(-1)
10. AB Tasty ^(-2)
11. Convertful ^(-18)
12. Nosto ^(-4)
13. FigPii ^(-24)
14. Omniconvert ^(-17)
15. Kameleoon ^(-6)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.7%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	14.6%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	13.5%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	12.5%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	8.3%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	7.3%
7	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.3%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	5.2%
9	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	4.2%
10	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	4.2%
11	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	3.1%
12	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	2.1%
13	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	2.1%
14	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1%
15	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1%
16	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1%
17	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1%
18	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	1%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1%
20	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1%

👉 See Also

🌎 A/B Testing in other countries
- China
- Japan
- Korea

Data is based on the analysis of 9,736 websites from Malaysia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.