⚡ Ad Tracking in Australia

Ad tracking tools, also known as tracking pixels or advertising tags, are technologies used to measure the effectiveness of online advertising campaigns by recording user interactions and conversions.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, ad tracking tools are used on 17.9% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top ad tracking tools in Australia in 2026, based on market share.

The most popular is Meta Pixel with a substantial share of 65.2%, followed by Google Ads with 35.1% and Pinterest Analytics with 11%.

Meta Pixel 65.2%
Google Ads 35.1%
Pinterest Analytics 11%
LinkedIn Insight Tag 8.7%
Microsoft Advertising Tracking 5.1%
Tiktok Pixel 3.2%
Pinterest Tag 2.1%
X Pixel 1.1%
Snap Pixel 0.9%
Rakuten Advertising Performance Tag 0.7%
Google Floodlight 0.6%
Reddit Pixel 0.3%
Line Tag 0.02%

🚀 Highlights

Here is a list of the top tools that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

7. Pinterest Tag ^(-1)
10. Rakuten Advertising Performance Tag ^(-4)
11. Google Floodlight ^(-1)

✨ Best Ad Tracking Tools

Below is a more detailed list of 13 ad tracking tools used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Meta Pixel Menlo Park, California, United States A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.	65.2%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	35.1%
3	Pinterest Analytics San Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	11%
4	LinkedIn Insight Tag Mountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	8.7%
5	Microsoft Advertising Tracking Redmond, Washington, United States Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.	5.1%
6	Tiktok Pixel Haidian, Beijing, China Allows you to share website visitor events with TikTok via a browser.	3.2%
7	Pinterest Tag San Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	2.1%
8	X Pixel Bastrop, Texas, United States Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.	1.1%
9	Snap Pixel Santa Monica, California, United States Helps advertisers measure the cross-device impact of campaigns on Snapchat.	0.9%
10	Rakuten Advertising Performance Tag Tokyo, Japan A container tag that enables additional scripts on an advertiser's website.	0.7%
11	Google Floodlight Mountain View, California, United States A conversion tracking system for Google Marketing Platform.	0.6%
12	Reddit Pixel San Francisco, California, United States Helps you understand what actions redditors take after viewing or clicking your ad on Reddit.	0.3%
13	Line Tag Tokyo, Japan Tracks the effectiveness and efficiency of advertising campaigns on the Line platform.	0.02%

👉 See Also

🌎 Ad Tracking in other countries

Data is based on the analysis of 69,833 websites from Australia.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.